For organizations:

The organization is not-for-profit and is exempt from federal income tax (under section 501(c)(3) of the Internal Revenue Code). "Lutheran" should appear in the name or mission statement of the organization. (If this is not the case it should be clear through some other means that the organization is tied directly to a bona fide Lutheran entity).

Or,

For individuals:

The individual is an employee or volunteer working for an above described organization or lodge. An example would be a volunteer in a chapter, a counselor at a Lutheran Camp, or a teacher or professor at a Lutheran school or college.

Or,

The individual is a Lutheran or an immediate family member of a Lutheran. The definition of a Lutheran is that you must be a member of a Lutheran church or you must profess to be a Lutheran. A professed Lutheran is a person who states that he/she is a Lutheran and belonged to a Lutheran congregation at one time, but doesn’t currently belong to a Lutheran congregation and has not joined a congregation of another denomination. A professing Lutheran could be an unchurched Lutheran who desires to join another Lutheran congregation; is a student at a technical school, college or university; is in the U.S. Armed Forces; or is being served by a Lutheran pastor.

Please also note that you must be 18 years of age or older to build a Web site in Lutherans Online. And, commercial sites aren’t permitted.